Republican U.S. Senate candidate and former Gov. George Allen added a new campaign ad "Kay," the the rotation of his "Virginia Voices" campaign effort Wednesday.
As we reported when the first to ads began airing on cable, rather than focus on his Democratic opponent, former Gov. Tim Kaine, or his own record as senator, Allen's "Virginia Voices" ads, are short vignettes from people who know and worked with Allen in the past and paint him as a caring, compassionate leader willing to listen to the voices of Virginians.
The ads which run in two-ad rotations throughout the summer campaign officials said. The ads will run primarily on cable, with a few broadcast airings. The price tag for the ad series is $1 million dollars, according to the campaign.
The latest spot features Kay COle James who served as the Virginia Secretary of Health and Human Resources and worked with Allen on Virginia's bipartisan welfare reform during Allen's time as governor.
"Well, if you know George Allen at all, you know he's tenacious," Coles says in the 31-second spot. "And if he believes in something and believes in something strongly, he's going to work at it, and work until it's done. Welfare reform was not easy and people told us constantly it couldn't be done. There are a lot of politicians who talk about working across party lines to get things done. George Allen has done it. He's got a proven record and he'll take that to Washington with him."
In a response last month to the first set of ads Kaine campaign officials suggest that Allen is purposefully avoiding his record in the U.S. Senate.
"Virginians don't need TV ads to tell them what kind of senator George Allen would be – they already know," said Brandi Hoffine, communications director for the Kaine campaign. "During his last term in the Senate, George Allen advocated policies that took us from record surpluses to massive deficits, tax breaks for wealthy oil companies over investments in education, and voted four times to raise his own pay while helping to create our economic mess."