The Democratic National Committee has launch a new campaign ad assailing Republican Bob McDonnell's 1989 thesis.
You can just go ahead and expect to hear a lot on the radio and television about the controversial 20-year-old thesis over the next two months as McDonnell battles down the stretch with Democrat Creigh Deeds. McDonnell wrote the paper as a 34-year-old graduate student at Pat Robertson's Virginia Beach school - now known as Regent University.
The ad, titled "Yikes" is long - about 90 seconds - and clean, it relies almost completely on TV news folks breaking down and quoting the most damaging portions of McDonnell 93-page paper, including statements about working women being detrimental to the traditional family and details for how married couples should be placed ahead of "fornicators" "homosexuals" and "cohabitators."
Perhaps the only critique of the ad is that it relies on the news media to explain the story, and the GOP has a long and fruitful track record of running against the media. But at this point Democrats aren't really trying to reach deeply into the Republican base to damage McDonnell. The thesis contains enough ammunition to change moderate voters views on McDonnell - especially independent-minded folks and women.
Take a look for yourself:
It's hard to believe that we haven't seen those quotes on a campaign flier yet. Just wait.