If you're tuning into to Hampton Roads radio stations over the next week, you're going to get a glimpse at the competing campaign strategies from Democrat Brian Moran and Terry McAuliffe.
McAuliffe just released his latest ad featuring will.i.am, the hip hop star who did a barnstorming tour through the state for McAuliffe along with old school rapper Biz Markie. The ad is going to be running in Richmond and Hampton Roads and will.i.am is trying to help McAuliffe make the final pitch to Virginia voters.
will.i.am kicks off the ad introducing himself and his band the Black-Eyed Peas - and also talks about how McAuliffe actively campaigned to help Barack Obama win the White House. "Together, we made it. We elected Barack Obama our president."
The ad instantly snatches the audience's attention - especially considering that the Black-Eyed Peas song "Boom boom pow" is dominating the airwaves these days. Plus McAuliffe gets the added benefit of attaching himself with a star who is inextricably linked to Obama's campaign - thanks to the "Yes we can" video.
Click here is you want to here the whole 60 second ad of will.i.am backing McAuliffe.
UPDATE: President Bill Clinton cut the latest radio ad for McAuliffe.
If you want to listen to what Clinton has to say about McAuliffe click here.
So while McAuliffe uses celebrity to snag attention, Moran is busy touting the local leaders who are backing his campaign. Moran has locked down endorsements all over the state from sheriffs to school board members - and a large group of Hampton Roads mayors came out to support his campaign in December.
Just this week Moran picked up another handful of endorsements from Hampton Roads officials - including the support of Hampton City Councilmen George Wallace and Paige Washington.
Moran's latest radio ad speaks to the strategy in high volume - just look at the transcript - Moran drops so many names I'm surprised he didn't break a toe.
Female Voice A: With all the back and forth for governor, who can we count on?
Female Voice B: Well, Delegates Kenny Alexander, Jeion Ward, Lionell Spruill and former Delegate Mary Christian all support Brian Moran for governor.
A: Really?
B: Yes. And Portsmouth Mayor James Holley, Former Chesapeake Mayor William Ward, Hampton City Council Members George Wallace and Paige Washington, Chesapeake City Council Member Bryan Collins all endorse Brian Moran, too.
A: They know all three candidates, and they all support Brian Moran. That's saying something.
B: Doctor Sheila Hill, chair of the Chesapeake School Board, Reverend Todd Davidson, member of the Virginia Beach School Board Member, and Doctor William Harvey, president of Hampton University, support Brian Moran because he fought for the largest investment in education in the history of Virginia for our children. And Brian Moran worked with Mark Warner and Tim Kaine in a bipartisan way to keep Virginia moving forward.
A: No wonder so many leaders in our community are supporting Brian Moran for governor. I'll be supporting him, too.
B: He's earned it. BrianMoran.com
And so we're back to the clash that has been an undercurrent in this race since McAuliffe first started mulling a run for Virginia's executive mansion. McAuliffe can bring in the hot shots - celebrities who snag headlines and attention during a sleepy campaign. He can call on former President Bill Clinton to make a pair of campaign swings.
Moran and Sen. Creigh Deedscannot hope to out shine McAuliffe in the Democratic race for governor, but what they can do is draw on the contacts that they have made over their years in the General Assembly.
Del. Mary Christian might not have the number one single in the nation - and she might have absolutely no clue what "Boom boom pow" is - but it's folks like Christian who drive old school voters to the polls. And the folks who turn out to vote on a random Tuesday in June tend to be diehards.
So who is going to be able to drive more votes - Mary Christian or Will.i.am?
We'll find out come June 10.
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