Actually, it's official name is Kindle Fire HD. But it's hard not to think that this shiny new device introduced by Amazon recently is more of an upgrade from the Kindle Fire than a unique, original piece of technology, isn't it? After all, it looks alot like the last Kindle Fire, plays movies, books, and completes the task of being an ereader (that was it's original "purpose", remember?) like the last Kindle Fire, and gives you access to tons of Amazon's content you can play on it - just like the last Fire. But the more we look at it, the more we think the new Kindle Fire HD is a true original, and is about to shake up the world of tablets in a big way.
We figure when Jeff Bezos writes a letter, we should read it. And we did. You can read it yourself at Amazon, of course. In it, he introduces us to the new Kindle Fire HD in all of it's glory, and the man who built the world's best place to shop online gives us all of the reasons we should Pre-order one now. What we found most interesting though is that he also says the new device "isn't just the best tablet for the price, it's the best tablet." When the original Fire was released, the company was clear to point out that it was not meant to compete with the iPad. Clearly, the man in charge thinks this one can, and if the sale of the original Fire is any indication, it will.
We will leave the side by side comparisons to those more technologically savvy, but we can't help but think that the new Kindle Fire HD, which tops out at a relatively low $599 for the 64GB version (compared to $829 for the most expensive iPad with similar specs) is about to give Apple's much heralded device a serious run for it's money. Amazon's now well established history as not only a retailer, but as an innovator in the world of ereaders, combined with the "world's best customer service", can only help their cause.
The new Fire comes in 3 different editions. The 8.9", 4G Fire HD is available in 32GB ($499) and64 GB ($599) renditions. Also 8.9", the Wi-Fi Fire HD comes in 16GB ($299) and 32GB ($369) versions, as does the 7" Fire HD ($199 for 16GB and $249 for 32GB). Leaving no stone unturned, Amazon has also released it's new Kindle Paperwhite Readers, starting at just $119. The specs of that new device are impressive to be sure, and include a new lighting display that looks very interesting. But we just couldn't take our eye off the new Fire HD, to be honest. We are betting that you, and anyone else who likes the idea of holding a small media powerhouse in your hands, can't either.
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